Professional event planners give advice on producing pleasing alumni special events. Planning elements include creating a theme, picking the place, finding talented people to help, thinking carefully about seating options, setting the mood, having clear objectives, drafting a detailed script, and managing last-minute changes. (MSE)

Marketing professionals offer these suggestions to college communicators: segment audiences; convey the campus' position on issues; express the same theme in various communications; frame the message in the context of meeting the audience's needs; let editorial content guide design; use sophisticated but cost-effective design; solicit opinions;…

Purpose: The purpose of the current study is to assess some of the self-reported factors that students in the study used as choice criteria in making their school selection. Design/methodology/approach: The results of this study were obtained by conducting a series of focus groups involving incoming freshmen at a small liberal arts university…