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Grier, Douglas; McGinnity, Tom – Campus Activities Programming, 1990
An effective campaign to recruit members to student organizations must use contemporary marketing strategies. Market positioning involves understanding the prospect's thinking, simplifying the message being conveyed, being first in the prospect's mind, and finding a market niche. The organization should be treated as a product, the potential…
Descriptors: Extracurricular Activities, Group Membership, Higher Education, Marketing
Nolfi, Tricia; Forney, Dea – Campus Activities Programming, 1993
The use of focus groups to assess existing college student leadership efforts and as a step in developing better programs is examined. Procedures include assembling a planning team, identifying information needs, determining the composition of focus groups, soliciting and training volunteers, and using focus group results to design a program. (MSE)
Descriptors: Committees, Extracurricular Activities, Faculty Advisers, Group Membership
Strong, LeNorman J. – Campus Activities Programming, 1991
The two segments of membership of the National Association for Campus Activities, commercial and school, can collaborate most effectively for multicultural campus programing through good communication, school identification of specific cultural issues to be addressed in programing, and establishment of standards and expectations for implementation…
Descriptors: Extracurricular Activities, Group Membership, Higher Education, Interprofessional Relationship
Shrode, Paul – Campus Activities Programming, 1997
The National Association for Campus Activities (NACA) Strategic Plan outlines the fundamental purposes, values, and environmental factors of the association. It presents five strategies: to serve and educate association membership through publications, research, and programs; to advocate and support technology use; to expand fiscal resources; to…
Descriptors: Agency Role, Extracurricular Activities, Group Membership, Higher Education
Fisher, Vicki Domina – Campus Activities Programming, 1991
A discussion of the constructive role of sororities on college campuses offers a profile of sororities and their members, looks at changes occurring during the sorority experience, weighs benefits and detriments, and offers suggestions for program development and administration that promote healthy student development and leadership models. (MSE)
Descriptors: College Students, Extracurricular Activities, Females, Group Membership
Farrell, Karla; Anderson, Janet E. – Campus Activities Programming, 1993
College compliance with the Americans with Disabilities Act of 1990 requires that sensitivity to the needs of all students be a high priority for student activities programming. This includes attention to office accessibility, balanced representation on program boards, sensitivity training, accessibility of activities, and publicity designed to…
Descriptors: Access to Education, Accessibility (for Disabled), College Environment, College Students