Suggests that public relations programs be developed through the expansion, modification and unification of current speech communication coursework, and provides a curriculum for implementing such a program. (MH)

Some school systems are finding practical ways to enhance music programs. Experts suggest ways for schools to (1) build a marketing plan, (2) make it easier for children to participate in the music program, (3) provide reinforcement, and (4) publicize the program. (MLF)

Presents steps that communities can take to use politics for the benefit of curriculum development. (Author/MLF)

Presents some of the ideas and actions the sociology department at the University of Lowell (Massachusetts) has adopted in an effort to make sociology attractive to students. Discusses the dissemination of information about the positive aspects of the discipline, the quality of teaching and guidance, and the development of a substantive…

Outlines public relations techniques useful in forestalling or coping with public criticism of a new or revised curriculum. (SJL)

Suggestions for advising sociology students are presented. Attention is directed to types of advisers, possible roles related to advising, and strategies for more effective advising. Examples of specific techniques, as well as prototypes of paperwork, forms, and public relations materials are also included. The 30 suggestions cover: (1) academic,…

This resource guide for marketing education begins with a comments sheet and mission statement. Section II provides information on a "letter of intent" for new programs, new program application assessment process, and revised tools and equipment list. Section III deals with curriculum development. Information is presented on the…

Perceptions and attitudes have been identified as being influential components for the development of an effective precollege science education program. A carefully planned and implemented public relations program is advocated in this paper as a means of developing accurate perceptions and positive attitudes. The paper offers the process of…

Outlines results from a nationwide survey of school board members and superintendents attempting to identify board member and superintendent agreements and disagreements about their roles in school leadership. Includes a chart outlining the responses and a list of the four areas identified as likely to cause conflict. (MD)

Offers ten suggestions for developing the role of library media centers and media specialists within schools that center around improved communication with teachers, administrators and the public, involvement with curriculum decisions, familiarity with library materials, increased promotion of the media center, and professional development. (CLB)

This manual is designed to support college management teams in Great Britain in the planning and delivery of effective learning opportunities for unemployed people, within the context of changes in the economy, labor market, and education and training policy. Section 1 discusses the context of these changes, and key issues for college planners are…

These guidelines for new and experienced educators conducting a career investigation program are the basis for revision of vocational education in Texas. Career investigation, a seventh- or eighth-grade semester course, combines vocational and business education courses and assists students in making meaningful and informed educational and career…

This document describes the Delaware approach to transition from the secondary vocational center to postsecondary education. A consortium of state legislators and state and local educators, the Delaware Consortium on Technical Preparation Programs (Tech Prep), has the following mission: establish lines of communication between participating…

Discusses effective ways to develop and promote educationally sound music programs for preschool children. Covers three types of music learning centers as versatile and inexpensive resources for creating independent learning environments: singing centers, instrument centers, and listening centers. Suggests ideas for group time, and for promoting…

Contends that a common concern of college faculty is the unpreparedness of incoming freshmen for the demands of college scholarship. Asserts that the public schools have sacrificed educational quality for public relations and the personal advancement of teachers and administrators. (CFR)