This guide discusses the use of focus groups in marketing research for higher education. It describes the differences between qualitative and quantitative research, and examines when it is appropriate to use focus group research, when it is not, and why. The guide describes a step-by-step approach in how to plan, formulate, moderate, and report…

Examines the "Handbook of Research on Social Studies Teaching and Learning's" section on context effect. Reviews influences that shape social studies, including research, student groups, family environment, mass media (especially television), testing, curriculum mandates, and local-to-national community pressures. (CH)