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In 2025

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International Journal of…

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Camila Kolling	1
Cassiana Maris Lima Cruz	1
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Perceptions of Different Communication Strategies on Proenvironmental Waste Disposal Behavior: A Case Study with University Students in Brazil

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Cassiana Maris Lima Cruz; Igor Grotto Bosa; Camila Kolling; Janine Fleith de Medeiros; José Luís Duarte Ribeiro – International Journal of Sustainability in Higher Education, 2025

Purpose: This study aims to understand the perception of young people regarding different communication strategies to promote proenvironmental disposal behavior. Based on the attention-interest-desire-action (AIDA) model, the study analyses how university students react to different communication approaches used by a university aiming at the…

Descriptors: Communication Strategies, Wastes, Sanitation, Environmental Education