Purpose: This study aims to present a step-by-step implementation of the culturo-techno-contextual approach (CTCA) in a university classroom to teach industry and competitive analysis in the Ghanaian undergraduate entrepreneurship development curriculum. It further investigates the efficacy of the CTCA in breaking difficulties related to the study…

Purpose: This uses quantitative and qualitative methods in assessing performance and process outcomes in a team lecture hybrid (TLH) instructional design applied in a public affairs course. Design/methodology/approach: Within a non-experimental prospective design, individual and team outcomes were assessed as follows: survey of student perceptions…