This paper addresses the role of 'emotional labour' in conducting sensitive research. As such it begins to unpick the emotional and embodied consequences of working with data which covers sensitive subjects, in this case perinatal death, and considers how such responses are likely to impact on the analysis of data. We draw upon two doctoral…

This paper looks at the contribution of applied cognitive psychology primarily to the research on advertising. The first issue is to attempt to define and specify the unique contribution of applied, as opposed to "pure," cognitive psychology to this research area. Next, the issue of the medium of message delivery is discussed. The…