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Antecedents of Student Loyalty in Open and Distance Learning Institutions: An Empirical Analysis
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Daud, Yon Rosli; Amid, Mohd Rushidi bin Mohd; Karim, Jeannot bin Abdul – International Review of Research in Open and Distributed Learning, 2020
The purpose of this research is to examine the relationship between factors leading to student loyalty in open and distance learning universities. Specifically, this research explores the relationship between perceived service quality, perceived e-service quality, and university image as mediators of student loyalty in Open University Malaysia…
Descriptors: Distance Education, Open Universities, Correlation, Educational Quality
An Empirical Study on Service Recovery Satisfaction in an Open and Distance Learning Higher Education Institution in Malaysia
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bin Mohd Amin, Mohd Rushidi; Piaralal, Shishi Kumar; bin Daud, Yon Rosli; bin Mohamed, Baderisang – International Review of Research in Open and Distributed Learning, 2020
This study investigated the relationships among justice dimensions (distributive, procedural, interpersonal, and informational), university image, service recovery satisfaction, and customer behavioural outcomes (trust, word of mouth, repurchase intention, and loyalty). This study adopted a cross-sectional survey approach and data were collected…
Descriptors: Foreign Countries, Justice, Distance Education, Open Universities