This paper explores a causal model, using Structural Equation Modelling (SEM), in order to understand how the perceived effectiveness of the 'flipped classroom' and students' satisfaction with this technique can be affected by students' engagement in the 'flipped classroom' activities as well as the complexity and task orientation of such…

Purpose: Over the past few years, social networking sites (SNSs) have become very useful for firms, allowing companies to manage the customer-brand relationships. In this context, SNSs can be considered as a learning tool because of the brand knowledge that customers develop from these relationships. Because of the fact that knowledge in…

This study explores the effectiveness of the sequential use of lectures and video podcasting in higher education. Drawing together several theories, this paper examines the influence of student's perceived prior knowledge gained from lectures and technology acceptance model-related variables on student's self-reported assimilation of new material…

In this paper, the authors examine the rates at which blended learning (b-learning) has been adopted at universities in the region of Andalusia (Spain), as well as the educational model applied to its usage. The authors explore the influence of teachers' perceptions of their competence in the use they make of digital material and to measure…