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Download full textChen, Yu-Chuan – International Education Studies, 2016
The dynamic changes in higher education observed over the last 20 years have transformed the educational market. The potential value of promoting student satisfaction and loyalty in higher education has become a significant issue. This study investigates the directions and strengths of the relationships among marketing strategies, student…
Descriptors: Marketing, Structural Equation Models, Higher Education, Educational Change
Direct linkCheng, Yung-Ming – Educational Technology & Society, 2014
This study's purpose was to synthesize the user network (including subjective norm and network externality), task-technology fit (TTF), and expectation-confirmation model (ECM) to explain nurses' intention to continue using the blended electronic learning (e-learning) system within medical institutions. A total of 450 questionnaires were…
Descriptors: Intention, Nurses, Nursing, Nursing Education
