This book for teacher trainees and practicing teachers contains programmed lessons that are designed to explain the theory and techniques of classroo m behavior modification. The first part deals with basic principles of behavior modification and includes chapters on how behaviors are learned, why they are maintained, and how they can be…

Urgently needed for human survival is a means of influencing large numbers of people to put into rapid action measures which could neutralize such menances as pollution, overpopulation, and violence. Though the cumulative effect of the mass media is not fully established, media entertainment may be the most influential institution in our society.…