"A Guide to Fundraising at Historically Black Colleges and Universities" is a comprehensive, research-based work that brings the best practices and expertise of seminal professionals to the larger Black college environment and beyond. Drawing on data-driven advice from interviews with successful Black college fundraisers and private sector…

Fewer employees, shorter hours, diminished collection budgets, reduced programs and services--all at a time of record library usage. In this book, library expert Carol Smallwood demonstrates that despite the obvious downsides, the necessity of doing business differently can be positive, leading to partnering, sharing, and innovating. This…

This book offers a step-by-step approach to marketing for educational institutions, especially colleges and universities. The book is organized into three broad sections. Section 1 makes the case for marketing in six chapters which address: (1) challenges which are or will affect colleges and universities; (2) the role of institutional mission,…

This book offers guidelines to help potential grantseekers explore, write, implement, and terminate a strong proposal as an operating project. Part 1 presents guidelines for initiating the development of a grant proposal. These include information about grants and the funding game, a review of aids, and a chapter on use of the major tools of the…