Audience analysis is essential for creating successful messages across communication fields. The audience persona is an effective tool for understanding the characteristics and needs of a target audience. Through this unit activity, students experience the process of persona development, build skills in data collection and analysis, and gain…

Imagine saving just one of the 23,000 species threatened with extinction. Students studying endangered species in a general life science course faced the decision of which species to save as a summative assignment in a unit on scientific explanation and argumentation. They used the claim, evidence, and reasoning (CER) framework in which students…

Even students who are successful readers and writers in the early grades can struggle with demanding texts and writing assignments in secondary schools. But with the leadership plan and action steps in this book, you can continue to build on students' literacy skills and intervene with students who falter. Explore ways to connect literacy…

Argues that knowledge of statistics is becoming increasingly important for economics students. Presents a lesson to improve the learning of statistics and communication skills using short cases that include an economics problem and real data. Describes how students work in teams with computers for analysis and preparation of written reports. (DSK)

Describes an exercise, step-by-step, for developing critical thinking while exposing students to electronic-data skills. Argues that the exercise enhances critical thinking by forcing students to deal with issues of data definition, collection, and interpretation, and by providing an active learning experience with real-world data. (DSK)