Art and design students in higher education often prioritize design skills over written communication. With the opportunity to restructure courses around increased asynchronous flexibility arising from the COVID-19 pandemic, the author of this manuscript (who is also the course instructor) has developed a hybrid-blended course design in the art…

Audience analysis is essential for creating successful messages across communication fields. The audience persona is an effective tool for understanding the characteristics and needs of a target audience. Through this unit activity, students experience the process of persona development, build skills in data collection and analysis, and gain…

This article, the first of a two-part series, offers readers 13 teaching innovations debuted at the 2017 Association for Business Communication's annual conference in Dublin, Ireland. Assignment topics presented here include communication strategy and message-packaging skills, deep communication insights, and career and personal development.…

Use formative assessment to dramatically improve your students' writing. In "Successful Student Writing Through Formative Assessment", educator and international speaker Harry G. Tuttle shows you how to guide middle and high school students through the prewriting, writing, and revision processes using formative assessment techniques that work.…

On the premise that a variety of reading and writing activities will help students develop their thinking skills, this paper offers seven class activities intended to encourage the development of formal and advanced thinking in junior and senior high school students. The activities, intended as basic activities which teachers can adapt to their…

For an instructor who feels the need to teach interviewing skills in the basic course, it is sometimes difficult to fit interviewing into a course that already covers many types of public speaking. An activity is presented that allows instructors to teach interviewing skills in either a one or one-half week time frame (two 50-minute class periods…

A program to improve student ability to perform intellectually demanding tasks might reasonably focus on four types of objectives: abilities, methods, knowledge, and attitudes. (Author/MLF)

A series of five writing assignments that focus on the critical thinking skills needed for the intelligent reading of political articles that appear in newspapers and popular magazines was developed for use in a political science course at Oakton Community College (Illinois). Each of the assignments begins with a lesson that teaches the specific…

Deconstruction is a critical literary theory which focuses on the unintentional meanings of a text and aims to achieve an unprejudiced, value-free vision of the social and political power structures in society that combine to produce the text. The development of such critical skills in advertising students will deepen their ability to judge the…

An assignment about protesting was given to students in an upper-level undergraduate women's studies course to provide them with experience and skills in political protesting and to promote feminist activism. The students selected for their assignments: (1) a letter writing campaign against Robert Bork's Supreme Court nomination; (2) a picket…

Encouraging students' use of satire, irony, and parody in college writing assignments is recommended to help students voice their concerns, think critically, and discover how a form of discourse contributes to both form and substance of the writing. Samples of student work illustrating the effectiveness of this approach are offered. (MSE)

This feature blends children's literature with in-class cooking ideas to add spice to reading programs at various times of the year. A seasonal list of reading books appropriate for elementary school-age children is coordinated with recipes for dishes that complement the stories. (PP)

A rhetorical analysis procedure assists upper-division students in any academic field to learn how to read, interpret, and evaluate disciplinary arguments, and how to communicate this thoroughly and thoughtfully in a well integrated essay. In a warm-up exercise, the class discusses a representative article, research study, or essay in the…

Research indicates that the quality of classroom assignments makes a difference in student learning. Moreover, assignment quality varies between teachers even within the same school and there is room for improvement in many of the assignments that teachers provide to students. Assignment quality, as described in this book, puts into practice…

Presents an activity for upper-elementary students that correlates the actions of archaeologists, patrons, and artists with the sequencing of events in a logical order. Features ancient Egyptian art images. Discusses the preparation of materials, motivation, a pre-writing activity, and writing a story in sequence. (CMK)