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| Hagerman, William L. | 1 |
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Hagerman, William L. – 1984
The teaching of broadcast copywriting can be enhanced by computer assisted instruction, especially in screening students' writing for adherence to classic "formulas" or "rules" for broadcast writing. Such rules might include avoiding cliches or not beginning a sentence with a subordinate clause. Other rules the computer can…
Descriptors: Advertising, Broadcast Industry, Computer Assisted Instruction, Computer Software
