The key to marketing a town is determining and promoting the town's "differential advantage" or uniqueness that would make people want to visit or live there. Exercises to help communities gain important insights into the town's competitive edge include a brainstorming session with knowledgeable community members, a visitor…

The Community Design movement advocates that mismanagement of the physical environment is a major factor contributing to social and economic ills of a community. This book provides the proven tools and techniques for bringing community members into the community design process successfully and productively. It offers 15 case studies chronicling…

Many communities have economic development efforts, which are generally undertaken in an attempt to create productive employment opportunities and to strengthen the local tax base. Unfortunatley, the economic development efforts of many communities, especially rural communities, are not productive ones. Many rural development efforts fail because…

This document identifies steps in organizing and conducting a community survey and provides materials for assembling a well-focused survey form. Planning and conducting a successful survey involves the organization of a planning group, selection of relevant topics and information to be collected on each topic, preparation of a survey form,…

A strong local economy which allows residents of a community to work and shop near their homes is perhaps the best safeguard against the threats of urban sprawl, economic stagnation, physical deterioration and loss of unique identity facing many small towns. Utilizing a six-phase process advocated by the University of Wisconsin-Extension,…

A guide for college and university educators who manage service-learning programs, or programs that support student involvement in the community, is presented. A systematic approach to planning and managing service-learning programs is presented, management functions for supporting a service-learning system are identified, and ideas on…