Attitude theories are reviewed as they relate to the response rates for mailed questionnaires. Attitudes as behavioral intentions and as involvement are discussed in detail. (BW)

A review of scientific studies of remedial training programs indicates a need for advance planning. Suggested requirements for administration of a successful program include: determining training needs and objectives, design and implementation of training programs, and evaluation of training effectiveness. Most existing evaluations suffer from…

A project supported by the National Institute of Education is adapting evaluation procedures from such areas as philosophy, geography, operations research, journalism, film criticism, and other areas. The need for such methods is reviewed, as is the context in which they function, and their contributions to evaluation methodology. (Author/GK)

Characteristics of new information technologies have implications for their evaluation. The instability of most technologies, and their novelty for most users, calls into question the value of experimental summative studies. Their interactive character challenges the traditional formative paradigm. Case studies and field experiments can help to…

Representative models of program evaluation are described by their approach to values, and categorized by empirical style: positivism versus humanism. The models are: social process audit; experimental/quasi-experimental research design; goal-free evaluation; systems evaluation; cost-benefit analysis; and accountability program evaluation. (CP)

New media, such as electronic mail and word processing, are playing increasingly important roles in communication activities, especially in organizational settings. This article reviews the process by which new media are diffused, and describes some characteristics of new media that have implications for evaluation research. (Author/BW)

The promise of the stakeholder approach to evaluation lies in its potential to counter criticism that evaluation is too narrow, unrealistic in its standards for success, unfair to program staff and participants, and irrelevant to decision makers. (Author)