Promoting citizens' film literacy has become vital in enhancing public media literacy in today's ever-changing media environment. The public dissemination of film education has gradually become an established trend in China. At present, film education in mainland China focuses on the development of both film appreciation and creativity, involves a…

The study aims to investigate the reform and innovation of teaching methodology for digital cinema and television animation majors. The rapid growth of the animation industry and the need for skilled professionals, along with the drawbacks of traditional teaching methods, emphasize the need for reform in the way animation majors are taught. This…

This study investigates the impact of embedded questions in pre-class instructional videos on learner perceptions (cognitive load, emotional engagement, satisfaction, judgement of learning), video engagement (total views, total viewing time), and learning performance (retention, transfer). The research occurred in a real flipped classroom…

As a child god from Chinese legends, the figure of Nezha has a strong appeal to children, and his story has been adapted to various media. This article examines Nezha's image in three animated films, exploring how this figure has been altered to represent Chinese children and youth and symbolize their subjectivity. From a revolutionary hero to a…

In the first part of this article, the author reflects on her experience of making film-making workshops with young people in Australia, China and the UK an integral component of a research project on the representation of child migrants and refugees in world cinema. She then sets her approach to these workshops in the context of Alain Bergala's…

This article uses the 'students as partners' framework to examine the implications of an action research project conducted as part of a film studies module, delivered at a transnational tertiary education provider, a Sino-British university in China. The action research project consisted of the implementation of a system of film nomination and…

The field of educational leadership tends to focus on formal schooling policy and process. Today, however, this emphasis seems incomplete, given people's growing capacity to learn, educate, and lead outside the confines of traditional schooling structures. Increasingly, educational expressions take the form of intellectual and artistic public…

An increasing number of MOOCs use learning videos featuring an instructor and slides, but there are few specific guidelines for the design of instructor images for these videos. A pedagogical agent (PA) is a kind of virtual instructor image in a learning video, and its image design is mostly guided by anthropomorphism. Our research attempts to…

This paper explores critical cosmopolitan literacies as a framework to engage teacher preparation program candidates in re-conceptualizing about their work as active thinkers, ethical decision makers, and agentive global actors. The purpose of the study is to elucidate how preservice teachers, in a secondary literacy teacher education program,…

Instructional videos play a central role in most online English courses of the current generation. However, previous research on the design and production of these videos has not been adequate, with direct feedback of learners largely neglected. To address the gap, the present study provides an explorative investigation of the perspectives of EFL…

This article demonstrates how educational film in interwar China served the dual purpose of mass recreation and political indoctrination. It places educational film in China in the context of Chinese tradition and the predominance of utilitarian scholarship. On the one hand, China has a long history of using mass-recreational tools in order to…

Chinese subtitling of English trailers is essential for marketing foreign films in China, and there is a need to focus on audience reception. Ideal subtitles are expected to provide a necessary aid to the audience but to attract as little attention as possible. Paralinguistic factors like punctuation can influence the audience's attention and…

A growth in the popularity of remix culture has led to the phenomenon of people creating videos that explicitly imitate or copy an original work. In order to explore the potential educational value of the remake video phenomenon, we conducted a content analysis of 93 videos that were inspired by "Love Language," a sentimental narrative…

EFL teaching plays a special and important role in development of a country shouldering the responsibility of development of intercultural competence. EFL teaching in China to some extent cannot fully realize the teaching aims due to its narrowed focus on linguistic objectives more than cultivation of interculturality. Integration of intercultural…

This paper introduces a new model to represent how individuals can develop a deepened understanding of both a foreign culture and of their own culture as a result of viewing and engaging with foreign media, and in particular foreign films and television series. The model emerged from data collected in a study of how Chinese university students…