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Direct linkBennett, Delancy H. S.; Matos, Geraldo; Andonova, Yana – Marketing Education Review, 2019
Rebranding is a widely utilized practice to change the image of a brand in the minds of the consumer through major or minor changes in both its positioning and aesthetics. Yet, evidence suggests it is not meaningfully covered in many marketing classes. This project provides an innovative, engaging, experiential learning opportunity that can be…
Descriptors: Marketing, Teaching Methods, Team Sports, Merchandise Information
ELECTRONIC Learning, 1982
A bibliography of periodicals and directories which provide descriptions and reviews of microcomputer software for use in educational settings. (JJD)
Descriptors: Computer Oriented Programs, Computer Programs, Elementary Secondary Education, Merchandise Information
Peer reviewedGuy, R. F.; Cairnes, T. P. – Electronic Library, 1985
Makes a case for the production of printed subject indexes and describes the MICROSPI package, which allows the production of NEPHIS (NEsted PHrase Indexing System) and KWAC (Key Word And Context) indexes on a microcomputer. (Author/MBR)
Descriptors: Automatic Indexing, Computer Software, Field Tests, Indexes
Davies, Joyce V. – Audiovisual Instruction, 1979
Describes two learning activity packages using printed words on commercial products for teaching children the major decoding skills of phonetic and structural analysis and the major comprehension skill areas of main idea, reading for details, sequence, determining cause and effect, drawing conclusions, and following directions. (Author/CMV)
Descriptors: Critical Reading, Decoding (Reading), Elementary Education, Learning Activities
Miller, Michael J.; McMillan, Tom – Popular Computing, 1984
Outlines basic choices available in on-screen windowing systems which create separate areas or boxes on microcomputer display screens to simplify control of traditional computer applications. Systems described include Visicorp's Visi On, Microsoft Windows, Digital Research's Concurrent DOS, Quarterdeck's DesQ, Structured Systems' Window Master,…
Descriptors: Comparative Analysis, Computer Graphics, Computer Oriented Programs, Costs
