This Deans Summary highlights the key themes and insights of the GMAC Prospective Students Survey -- 2023 Summary Report. It continues to explore trends in the candidate pipeline, program preferences, and career goals as well as new questions added to this year's survey about first-generation candidates, motivations for pursuing GME, and social…

This Deans Summary highlights the key themes and insights of the GMAC Prospective Students Survey -- 2022 Summary Report. It explores how prospective students' preferences have shifted during the COVID-19 pandemic based on responses from more than 6,500 individuals worldwide who expressed interest in graduate business education in 2021. [For the…

This report is organized around 10 challenges (and associated solutions) based on data from a survey of 1,609 survey respondents, each of whom was screened to ensure that they had firm plans to enroll in a fully online program in the next year (online course takers in otherwise hybrid or classroom programs were not eligible). They also had to be…

For more than a decade, the Graduate Management Admission Council (GMAC) Prospective Students Survey (PSS) has provided the world's graduate business schools with critical insights into the decision-making processes of people currently considering applying to a graduate management education (GME) program. Its questions--covering a diverse range of…

This report assesses prospective student demand for specific graduate management education (GME) program types, both in terms of the program types they "consider" and the program types they "prefer." Prospective student profiles highlight key differences among those who prefer different program types. The report also examines…

Graduate student enrollment has become more important than ever to overall enrollment growth. But there are also more institutions and programs than ever vying for a finite number of graduate students. How can institutions compete more effectively for these prospective students? The survey of more than 1,500 prospective graduate students that…

For more than a decade, the GMAC Prospective Students Survey has provided the world's graduate business schools with critical insights into the decision-making processes of people currently considering applying to a graduate management education (GME) program. Its questions--covering a diverse range of topics that impact prospective students'…

This 2017 summary report presents findings from the annual GMAC "mba.com Prospective Students Survey," which collected data from more than 11,000 prospective business school students who registered on mba.com from February to December 2016. The findings explore the career goals, preferred program types, and intended study destinations of…

This issues paper examines the retrospective satisfaction of graduates with their higher education choices, using data from a nationwide survey of former students. This is to identify whether there is variation in the frequency with which graduates from different equality groups say they would be likely to make different choices if they were able…

To commemorate International Women's Day on March 8, 2015, GMAC prepared this Data-to-Go brief as a summary of current GMAT test taker and research data about women in the business school pipeline. Findings in this Data-to-Go report are derived from several sources of GMAT test taker data and GMAC surveys conducted in 2014 and 2015. In testing…