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| Broadcast Industry | 1 |
| Communication (Thought… | 1 |
| Information Dissemination | 1 |
| Journalism | 1 |
| Media Research | 1 |
| Need Gratification | 1 |
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| Shaw, Eugene F. | 1 |
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Shaw, Eugene F. – 1978
To identify some of the factors underlying varying readership patterns among small town residents, 706 residents from four small towns were interviewed regarding their media preferences. Participants were questioned about their preferences for and access to newspapers, magazines, radio, and television. Additional questions focused on the…
Descriptors: Broadcast Industry, Communication (Thought Transfer), Information Dissemination, Journalism
