Describes the development of the marketing concept and discusses what marketing is and is not for the adult educator. Emphasizes that marketing techniques can be used as a positive and responsive force in the field of education. (CT)

Questions are answered concerning the planning of an employer tuition aid study. Questions include: who will carry out the study, how will the information be used, how will the employers be selected, what information will be collected, how will the information be collection, and how will information be reported. (CT)

A comprehensive program of staff development for teachers of adults begins with a thorough orientation for new staff, and continues with inservice activities identified and developed by administrators, advisory committee members and teachers themselves. (SK)

Adult educators can help students cope with stress by (1) designing programs that are responsive to stress factors; (2) including information on stress effects in orientation sessions; (3) developing individualized programs of study; (4) integrating education into students' work and other life roles; (5) providing personal attention, advising, and…

Continuing education in the health professions should stress the process approach--teaching learners how to learn. The administrator of continuing medical education should be an adult educator trained to be an educational facilitator, instructional designer, and manager of the learning environment. (SK)

These 15 papers cover a wide range of topics and perspectives on the work of Adult Literacy and Basic Education (ALBE) practitioners in Victoria, Australia, in the contemporary ideological and political context. A preface (John Wilson) and introduction (Delia Bradshaw) begin the anthology. The papers are as follows: "...A…

This guide for current and prospective adult educators is a comprehensive, practical conceptual framework for planning, designing/implementing, and evaluating/accounting for adult education programs. Chapter 1 describes the programming process. Chapter 2 describes 13 nationally recognized models of the adult education programming process, the…

Many of John Dewey's ideas concerning ethics and the universalization of democratic habits of thought and action are especially relevant to a discussion of adult literacy as a means of developing social intelligence in a democratic society. Dewey's basic ethical principles are manifest in approaches to adult literacy education such as those…