Learning is a lifelong process. It is therefore worthwhile looking at instances where learning takes place outside educational institutions and see how educational principles can be applied there. In a market economy companies have to quest for profit to ensure their long-term survival. In the end, their educational goals have to serve themselves.…

To create imaginative, useful courses for adults, continuing education programers should remember that promotion follows programing. The keys to success are the professionalization of the programer, and a combination of inspiration, experience, commitment, and attention to detail. (SK)

Designing a workable marketing plan for career education programs requires needs assessment, goal setting, formulation of strategies, implementation, and evaluation. (SK)

Because of limited resources and rising populations, more intentional relationships among university departments are needed to achieve common goals, especially in parent programming. Article focuses on novel partnering opportunities for student affairs and institutional advancement departments. (GCP)

Ten trends in marketing adult and continuing education are long-range planning, targeted programs, seasonality, better brochure design, spinoff brochures, tracking, database marketing, alternatives to direct mail, retention, and teachers' image or reputation. (SK)

Developing creative and appealing new college alumni programs need not be laborious and time consuming. A variety of familiar events and items can be sources of inspiration: a staff retreat, professional conference, a bulletin board, a telephone call, or the phone book. A positive attitude plays an important role in designing interesting programs.…

Parents represent a major but largely neglected source of annual, capital, and deferred gifts. An important dividend of any effective parents program will be the volunteers it turns up. These volunteers can help with fund raising. (MLW)

Suggests that a marketing approach can be applied to community mental health centers. Marketing is a management orientation of providing services for, not to, patients in a systematic manner, which can help mental health centers improve services, strengthen community image, achieve financial independence and aid in staff recruitment. (Author)

Faculty can be helpful by providing commentaries to newspaper op-ed pages, but such a public relations program requires consistency, tact, good internal communications, thoughtfulness, and marketing skills. (MSE)

Degree completion programs on military installations are large, effective programs, with substantial support. Education will never be more convenient or less expensive for students. Education is a product military personnel need and want. In a time of declining tuition assistance, it is up to colleges that deal with the military to market their…

This paper addresses the development of a corporate/foundation relations program at a college or university. To provide background information on corporate and foundation philanthropy, the report lists 1984 contributions (in billions) by individuals, bequests, foundations, and corporations, along with the type of field/entity receiving the funds.…

Discusses signs of a school's readiness to initiate an institutional development program; e.g., the school's leadership understands and appreciates the school's history; the school's mission and needs for growth and change are clearly understood; existing resources are soundly managed; and leadership understands its role in financial development.…

Camps perceive year-round school as a threat, but since less than 4 percent of students are affected, the impact is minimal. Camps that are affected can make schools and communities aware of camps' strengths in outdoor and environmental education, self-esteem building, and meeting youth's developmental needs; become a partner in year-round…