Recounts the experiences of an education expert who learned from his Navajo Indian students that there are many modes of learning. Identifies the dominant modes as symbolic/abstract, visual, kinesthetic/integrative, and auditory; argues for the value of each. (First part of a two-part article.) (FL)

The importance of understanding the manner in which the desire to buy arises in buyers has been neglected in the study of consumer psychology. This report identifies those few research projects which have studied the origins of consumer motivation and describes a phenomenologically-guided investigation which studied individuals' desires to…

The psychology of personality has always attempted to define the individual in relation to normative data. However, personality theory should be attempting to define individuals from an interactive measurement model, examining the individual in terms of his own subjective impressions about what he does, with a conception of what he does not do.…