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Windows of Opportunity: How Business Invests in U.S. Hispanic Markets. Volume II: Business Development.
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Hispanic Policy Development Project, Inc., New York, NY. – 1987
This is volume 2 of a two-volume series that addresses the critical need to forge closer ties between corporate America and Hispanic Americans. Volume 2 presents strategies for involving Hispanics in business. Techniques are given for developing businesses that will tap the Hispanic population as consumers and workers. The key elements of this…
Descriptors: Advertising, Business Administration, Consumer Education, Employer Attitudes