With artificial intelligence (AI) technologies making significant evolutions over the past few years, there is a growing need for advertising students to get familiarized with the different types of AI technologies and explore and experiment with ways to adapt to such changes. This article illustrates the development and implementation of the…

The field of advertising is becoming increasingly integrated with public relations and social media (Kim, 2012). As a result, many employers expect new graduates to understand how to navigate this from both an integrated and digital perspective in their new careers. The challenge is that some advertising courses may be taught from a theoretical…

As the advertising industry continues to list analytical reasoning as a necessary skill for employment, more universities are including analytics into their advertising curriculum. This article outlines how I teach an analytics-focused course in a top-ranked advertising program. In this article, I briefly summarize each course module and describe…

Rapid advancements and emergent technologies add an additional layer of complexity to preparing computer science and information technology higher education students for entering the post pandemic job market. Knowing and predicting employers' technical skill needs is essential for shaping curriculum development to address the emergent skill gap.…

This article addresses issues surrounding critical media literacy using popular culture texts. The authors focus on the example of their work with a fourth-grade class involved in a project to unpack the messages of popular media and advertising texts. This project, which they call the Elementary Bubble Project, was inspired by guerilla artist Ji…

The definition of "English language classroom" is changing. When students have the opportunity to learn content and language at the same time, disciplinary boundaries overlap. Teachers are rethinking how they design courses, plan lessons, assess students, and collaborate with colleagues to support student learning and facilitate their…

In this article, the author talks about how researchers do not communicate their research very widely and academics aren't aware of most of it. Due to that, little knowledge of the research is passed on to teachers and administrators in public schools. The author is tired of educators' media-related dumbness. He does not understand why every…

Copyfitting is probably the least exciting portion of any course that deals with design and production of print advertising. Students find the transformation of manuscript copy into set type difficult to visualize. The math, though no more than multiplication and division, seems insurmountable to some--probably because the entities such as points,…

For some teachers, the increasing attention to digital and multimodal composing in English and Language Arts classrooms has brought into sharp relief the profession's investment in print as the primary means of expression. Although new forms of communication that combine words, still and moving images, and animation have begun to dominate digital…

Describes an exercise that is centered upon an article by Simon Davis that focused on examining personal advertisements in "The Vancouver Sun" newspaper during the 1980s. States that students analyze this article, replicate his analysis, pursue their own questions, and learn about qualitative analysis software. Discusses the benefits of the…

Describes three companies' approaches to marketing and selling CD-ROM products on the World Wide Web. Benefits include low overhead for Internet-based sales, allowance for creativity, and ability to let customers preview products online. Discusses advertising, information delivery, content, information services, and security. (AEF)

Discusses VRML (Virtual Reality Modeling Language) technology and some of its possible applications, including creating three-dimensional images on the Web, advertising, and data visualization in computer-assisted design and computer-assisted manufacturing (CAD/CAM). Future improvements are discussed, including streaming, database support, and…

Despite plans for corporate training networks, digital ad-insertion systems, hotel video-on-demand, and interactive television, only small scale video networks presently work. Four case studies examine the design and implementation decisions for different markets: corporate; advertising; hotel; and commercial video via cable, satellite or…

Educating students to understand overt, subtle, and erroneous claims made by partisan advertisers is no small feat. Often students are passive consumers who need to learn how to become critical listeners, viewers, readers, and producers of all types of media. Because of this, media literacy--the ability to access, analyze, evaluate, and produce…

In this paper we examine how the figure of the teenager is positioned within the discourses and practices of commercial online media. In particular, we explore how the popular, Australia-based web portal "ninemsn" works discursively to shape the identities of young people. Ninemsn not only constructs and circulates selected…