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Quagliata, Andrew B. – Communication Teacher, 2014
For more than 75 years, instructors have taught students to use Monroe's (1935) Motivated Sequence (MMS) when organizing speeches designed to move audiences to action. However, modern approaches to teaching the sequence are needed to help instructors remain relevant and effective. This activity advocates the use of constructivist pedagogical…
Descriptors: Persuasive Discourse, Video Technology, Speech Instruction, Speeches
Siriwardane, Harshini P. – Accounting Education, 2014
Kiondo Bag Boutique is a hypothetical serial case involving a start-up retail business. The case evolves from an ambitious business idea to a successful business. Through the evolving business, the importance of accounting information is highlighted. Different iterations are used to illustrate the role of accounting in serving and managing…
Descriptors: Introductory Courses, Case Method (Teaching Technique), Accounting, Business Administration Education