Employers expect university graduates seeking entry-level marketing jobs to be well-versed in contemporary topics, such as sustainable development, digital marketing, big data, analytics, and the role of artificial intelligence (AI) in both traditional and contemporary marketing domains. Because many of today's cutting-edge technological advances…

The paper describes an implementation of research done over several years, by me and in some cases others, at Stanford University and elsewhere. The implementation comprised the design, building, testing, and marketing of a digital educational technology platform to provide a supplementary tool for explorative mathematics learning and assessment.

With artificial intelligence (AI) technologies making significant evolutions over the past few years, there is a growing need for advertising students to get familiarized with the different types of AI technologies and explore and experiment with ways to adapt to such changes. This article illustrates the development and implementation of the…

Marketing in schools has a new twist, and teachers are at the center. Corporate firms, particularly those producing education-technology products, have contracted with teachers to become so-called brand ambassadors and micro-influencers. Scant research, however, has examined these brand ambassador arrangements, leaving policymakers uninformed…

The field of advertising is becoming increasingly integrated with public relations and social media (Kim, 2012). As a result, many employers expect new graduates to understand how to navigate this from both an integrated and digital perspective in their new careers. The challenge is that some advertising courses may be taught from a theoretical…

This innovation proposes an alternative to the traditional exam/test model. Many faculty members have likely struggled with the need to objectively assess their students and the push back they get from students in administering such assessments. The current article outlines a win-win solution that allows professors to objectively assess student…

The purpose of this article is to demonstrate how marketing educators can utilize the design-thinking process to create an engaged, high-impact learning experience for students. The guidelines of the assignment outlined in this article show how marketing students can utilize the design-thinking process in order to create a mobile application that…

Information Technology Organization of an enterprise must have a framework of guidelines for the development of information system and adequate documentation of the systems and technology, so that further information could be given to devising a comprehensive and integrated system. Enterprise architecture is a conceptual blueprint that defines the…

Simulations are a form of competitive training that can provide transformational learning. Participants are pushed by the competition and their own desire to win as well as the continual feedback, encouragement, and guidance of a Business Coach. Simulations enable students to apply their knowledge and practice their business skills over and over.…

Book trailers are fast becoming today's marketing technique for newly published books. They have changed the way students select books, and trailers meet the expectations of today's teens who have been brought up on graphic visuals. Book trailers are also quite new, starting as a trend only about four years ago. Since then, they have proliferated,…

Although both experiential learning and Web 2.0 tools focus on creativity, sharing, and collaboration, sparse research has been published integrating a Web 2.0 paradigm with experiential learning in marketing. In this article, Web 2.0 concepts are explained. Web 2.0 is then positioned as a philosophy that can advance experiential learning through…

The marketing department of a large business school introduced a new undergraduate course, marketing metrics and analysis. The main materials for this course consisted of a series of online spreadsheets with embedded text and practice problems, a 32-page online metrics primer that included assurance of learning questions and a sample examination…

Thanks in part to technology, the boundaries of library positions are dissolving. It is no longer practical to discuss the profession in terms of traditional library types, and in today's library, the relationship between librarians and technology is stronger than ever. In this informative volume, veteran author Laura Townsend Kane interviews…

In order to reach distance students in times of financial uncertainty, librarians must be creative. While much has been written about Camtasia, Captivate and Jing tutorial software, Adobe Presenter, a Microsoft PowerPoint plug-in, has not been discussed. This article describes how our library team created multimedia tutorial projects at Idaho…

Economic conditions over the past year have brought most nations in the world to a state of flux. What once appeared to be a thriving economy has now been in one of the steepest recessions in decades. To get our economy back on track, organizations will need to seek IT investments and solutions that increase productivity, improve security and…