Teaching and learning of technical terms constitute a major problem for ESP instructors and students. To help the students learn, retain, apply and relate technical terms, a multiple-associations instructional approach that focuses on connecting the printed form of the technical term with its pronunciation (the hidden sounds, double and silent…

This article presents a novel approach to teaching business ethics to college students by relying on well-known aids to learning new, complex, and/or abstract material. The primary purpose of this article is threefold: (a) to explore some of the reasons why learning the basics of moral philosophies is relatively difficult for many students; (b) to…