Rules/verbal behavior governing applied behavior scientists since Skinner have achieved great success resolving challenges experienced by individuals with severe developmental and intellectual disabilities. We extend prior work by Dixon, Belisle, Rehfeldt, and Root (2018, "Why We Are Still Not Acting to Save the World: The Upward Challenge of…

The purpose of this paper is to analyze various dimensions for measurement of human behavior. Human behaviour is complex. Behaviors, emotions, cognitions, and attitudes can rarely be described in terms of one or two variables. It is multimodal in nature. Furthermore, the traits, modalities and dimensions cannot be measured directly, but must be…

Skinner discussed the topic of motivation in every chapter of the book "Verbal Behavior" (1957), usually with his preferred terminology of ''deprivation, satiation, and aversive stimulation.'' In the current paper, direct quotations are used to systematically take the reader through 30 separate points made by Skinner…

Consumer behavior analysis can be applied over a wide range of economic topics in which the main focus is the contingencies that influence the behavior of the economic agent. This paper provides an overview on the work that has been done on the impact from motivating operations at the point of online purchase situation. Motivating operations, a…

The article provides a brief review of theory and research on the roles of guilt, shame, and sympathy in predicting moral behaviors. Two models are presented and contrasted. The guilt-based model proposes that guilt and shame jointly predict prosocial and aggressive behaviors. In contrast, the sympathy-based model suggests that perspective taking…

In the Winter 2013 issue of "Independent School," Richard Barbieri considered some of the distressing news about humanity being discovered by various physical and social scientists. Barbieri asserts in this issue that there are countervailing views and discoveries about our minds and our mores, enough for us to hope for the frequent, if…

Applied behavior analysts have been helping people to enhance the quality of their lives for decades. Its characteristics as described by Baer, Wolf, and Risley continue to guide efforts to help clients and their significant others. Yet, this knowledge often languishes unused and unappreciated. Distortions and misrepresentations of applied…

This paper describes and analyzes B. F. Skinner's coauthoring practices. After identifying his 35 coauthored publications and 27 coauthors, we analyze his coauthored works by their form (e.g., journal articles) and kind (e.g., empirical); identify the journals in which he published and their type (e.g., data-type); describe his overall and local…

Conditional discrimination is inherent in the intraverbal relation when one verbal stimulus alters the evocative effect of another verbal stimulus and they collectively evoke an intraverbal response. Rarely in research on conditional discriminations have both conditional and discriminative stimuli been vocal verbal and rarely have the responses…

The idea of visual complexity, the history of its measurement, and its implications for behavior are reviewed, starting with structuralism and Gestalt psychology at the beginning of the 20th century and ending with visual complexity theory, perceptual learning theory, and neural circuit theory at the beginning of the 21st. Evidence is drawn from…

In 1994, R. G. Lord and P. E. Levy proposed a variant of control theory that incorporated human information processing principles. The current article evaluates the empirical evidence for their propositions and updates the theory by considering contemporary research on information processing. Considerable support drawing from diverse literatures…

The very fact that behavior analysts have so carefully analyzed the speaker in terms of maintaining variables, but disregard the listener's behavior as broadly "receptive" unless the listener vocalizes (then applying the operants of the speaker until the listener, stops vocalizing) seems to be missing the point of Skinner's original analysis in…