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Sundar, S. Shyam; Narayan, Sunetra; Obregon, Rafael; Uppal, Charu – Journalism and Mass Communication Quarterly, 1998
Investigates whether memory for an advertisement is related to the medium in which the ad was viewed. Exposes undergraduate students to either a print newspaper front page or an online version of the same content. Finds that print subjects remembered significantly more ad material than online subjects. (RS)
Descriptors: Advertising, Comparative Analysis, Electronic Text, Higher Education

Li, Hang; Yamanishi, Kenji – Information Processing & Management, 2003
Presents a single framework for conducting topic analysis that performs both topic identification and text segmentation. Key characteristics of the framework are: representing a topic by means of a cluster of words closely related to the topic; and employing a stochastic model, called a finite mixture model, to represent a word distribution within…
Descriptors: Content Analysis, Electronic Text, Information Processing, Information Retrieval
Reinking, David; And Others – 1996
A study investigated the effects of inserting questions in a computer-mediated text that required readers to review relevant portions of the text when a question was answered incorrectly. Undergraduate students (n=36) served as their own controls while reading a scientific text under 3 treatment conditions that varied as to the consequences of an…
Descriptors: Computer Mediated Communication, Electronic Text, Higher Education, Questioning Techniques

Large, Andrew; And Others – Journal of the American Society for Information Science, 1995
Reports on the second phase of a cognitive study of multimedia and its effects on sixth graders' learning that focused on the relationship among text, animation, and captions. Results show that a combination of text plus animation and captions resulted in greater recall, inference, and comprehension. (Author/LRW)
Descriptors: Captions, Comprehension, Computer Assisted Instruction, Electronic Text

Katayama, Andrew D.; Crooks, Steven M. – Learning Assistance Review, 2001
Describes two experiments conducted to investigate the effects of notetaking format on achievement. Students constructed and studied different types of notes: partial (framework and partial notes), skeletal (framework with no notes), and control (no framework and no notes). Found that, based on an application test, students who completed and…
Descriptors: Community Colleges, Comparative Analysis, Computer Uses in Education, Electronic Text

Shapiro, Amy M. – Human-Computer Interaction, 1998
This study of 72 undergraduates examined whether theories of learning from text may be extended to hypertext and the effectiveness of hypertext on learning. Participants worked with either a highly structured, unstructured, or linear hypertext system. Results indicated that less structured systems promoted more active processing and a deeper level…
Descriptors: Active Learning, Comparative Analysis, Computer Assisted Instruction, Concept Mapping

Smith, Cynthia R. – Reading Research Quarterly, 2001
Describes a young child, age two-and-a-half to three-and-a-half, as he interacts with three types of storybook media (CD-ROM, Language Experience Approach, and traditional) at home with his mother. Reveals seven distinct episodes of interaction, which were compared across storybook media experiences. Finds that the proportion of engagement in…
Descriptors: Electronic Text, Language Experience Approach, Literacy, Optical Data Disks