The 2016 ICARS survey reports on data collected September 2015 to November 2015 in the International CASE Alumni Relations Survey. The findings are drawn from 84 responding institutions across 12 European countries. 76 percent of respondents are from the UK and 24 percent are from other European countries. ICARS emphasises the link between alumni…

In an era of increasingly hyped Massive Open Online Courses (MOOCs) that seem to evoke feelings of both promise and peril for higher education, many institutions are struggling to find their niche among top-tier Ivy League schools offering courses to thousands of participants for free. While the effectiveness of MOOCs in terms of learning outcomes…

Obtaining competitive advantage has become a recurrent necessity, in successful organisational management. Nowadays, intangibles represent an excellent opportunity to attain these advantages. Given its social impact, the organisational image is one of the most important intangibles to work with. In this research, a model based on the determination…

Today's institutions of higher education are facing an increased number of significant challenges taking place in the political, economic, social and technological environment. Accordingly, the issues of performance, accountability, and marketing strategies have become ever more important. It has been suggested that universities that are more…

A study of the promotional activities used in marketing departments in business schools found that departments do better by using specific promotional devices, such as written goals, a promotion committee, and support of a public relations professional. A six-step strategic departmental promotional plan is outlined, based on the findings.…

The issue of increasing the effectiveness of alumni development and fund raising programs to ensure quality in academic programs and campus life for the coming decade was examined. The study's primary purposes were to: (1) describe the development of a comprehensive decision support system for alumni and fund raising activities at one independent…

This paper describes the initial analyses needed to help institutions of higher education plan majors in nursing and allied health as institutions look for new markets based on demographic and employment factors. Twelve variables were identified and weighted to describe an ideal recruitment market. Using a three-phase process, potential U.S.…

Marketing has become a popular strategic initiative among state extension services to meet the growing demand for program accountability. The Louisiana Cooperative Extension Service (LCES) began a formative evaluation of its marketing efforts as a step toward a comprehensive marketing plan. All extension faculty were surveyed to determine their…

TELETECHNET, an intercampus instructional television network at Old Dominion University, delivers upper-division coursework for baccalaureate programs to community college sites in the Commonwealth of Virginia. In 1996-97, more than 5,000 students were enrolled in over 20 programs distributed to 40 sites, including community colleges, hospitals,…

This case study focused on a small liberal arts college (Lake Erie College, Ohio) over one year during which four milestone events appeared to be pivotal in increasing the willingness of the school to use institutional research for decision-making in areas of program modification and development. At the beginning of the year, the college was faced…