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Ana María Rojo López; Katarzyna Anna Nowak – Multilingua: Journal of Cross-Cultural and Interlanguage Communication, 2025
The use of English in advertising across non-English-speaking countries is pervasive, often seen as a strategy to evoke prestige, modernity, and global appeal. However, its effectiveness may depend on factors such as text length, linguistic complexity, and local language use, which remain underexplored. This study investigates how Spanish and…
Descriptors: Advertising, Language Role, English (Second Language), Second Languages
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Wagner, Lauren – Multilingua: Journal of Cross-Cultural and Interlanguage Communication, 2015
This article posits that "passing" is a manipulation of ambiguously embodied characteristics, linguistic practice, and ratification by other speakers. I explore discourses and practices of "passing" by post-migrant generation, diasporically-resident Moroccans who seek to be unmarked by migration when bargaining in Moroccan…
Descriptors: Immigrants, Language Usage, Discourse Analysis, Foreign Countries