Publication Date
| In 2025 | 0 |
| Since 2024 | 0 |
| Since 2021 (last 5 years) | 0 |
| Since 2016 (last 10 years) | 0 |
| Since 2006 (last 20 years) | 1 |
Descriptor
| Active Learning | 1 |
| Audits (Verification) | 1 |
| Awards | 1 |
| Business | 1 |
| Cooperation | 1 |
| Correlation | 1 |
| Course Descriptions | 1 |
| Employers | 1 |
| Evaluation Criteria | 1 |
| Experiential Learning | 1 |
| Feedback (Response) | 1 |
| More ▼ | |
Source
| Marketing Education Review | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Evaluative | 1 |
| Tests/Questionnaires | 1 |
Education Level
| Higher Education | 1 |
| Postsecondary Education | 1 |
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Direct linkGonzalez-Padron, Tracy; Ferguson, Jeffery M. – Marketing Education Review, 2015
Service-marketing education provides students customer service skills sought by employers who recognize the relationship between service and profit. Students in service marketing benefit from active-learning activities with actual organizations to apply customer service frameworks taught in the course. The purpose of this paper is to describe an…
Descriptors: Audits (Verification), Service Learning, Marketing, Employers
