A study of college fund-raising effectiveness involved two stages: to determine the fund-raising potential for each of 200 sample institutions, and to compare fund-raising techniques and policies between overproductive and underproductive colleges. (MLW)

A study on foundation grant patterns, which found that certain types of institutions get more gifts--and larger ones--than do others, is described. Public and Black institutions and five types of private institutions (research, doctoral, comprehensive, liberal arts, and two-year colleges) were studied. (MLW)

Using paid phonathon callers, it is argued, will increase dollar and percentage response without hurting college volunteer programs. Arguments in favor of paid callers are summarized: they raise more money, they cost less, and since they are more easily available more alumni can be phoned. (MLW)

Paid phonathon solicitors may raise more money in the short term, but using paid callers, it is suggested, will undermine college volunteer programs. Phonathons are seen as a fund raising technique. Committed involvement is seen as fundamental to fund raising success. (MLW)

An alumni association dues program has these benefits: operating funds, program expansion, identification of committed alumni, and association independence from the institution. Its problems can be: possible competition with the annual fund, possible competition with constituent associations dues programs, and negative reaction to direct mailings.…