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Kalsbeek, David H.; Hossler, Donald – College and University, 2009
Enrollment management, the authors suggested in earlier essays, is a deliberate process of achieving an institution's preferred enrollment profile, starting by identifying the strategic purposes and mission of the institution, and then orchestrating the marketing, recruitment, admissions, pricing and aid, retention programs, academic support…
Descriptors: Enrollment Management, Higher Education, Student Recruitment, Competition
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Worsley, Tracy L.; Beckering, Don – College and University, 2007
It is essential that the traditional emergency management structure be used as a framework for higher education emergency planning. The four phases of emergency management should be reflected in the architecture of all planning efforts. These include "preparedness," "response," "mitigation," and "recovery."…
Descriptors: Higher Education, Emergency Programs, Program Development, Natural Disasters
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Whiteside, Richard; Mentz, George – College and University, 2003
Many institutions have structured processes for gaining the necessary internal and external approvals for initiating academic programs. Unfortunately, program planners often lack the data required to develop a full understanding of the systemic implications caused by such changes. This article provides both a framework and an interactive data…
Descriptors: Educational Planning, Program Development, Enrollment Management, Strategic Planning