Describes how multimedia products start as ideas and go through the stages of design, production, manufacturing, and marketing. Highlights include corporate consolidation, market distribution in 1997, encyclopedias and the growing Internet trend, direct marketers and sales, CD-ROM and DVD (digital video disk), costs, and future directions. (AEF)

Describes the development of the Suffolk Cooperative Library System's live, online chat reference service, a pilot project for public libraries in Suffolk County (New York). Topics include chat software selection; a virtual reference collection; marketing; funding; staffing; evaluation; expanded hours of service; email; and extracting data from…