A large body of research has revealed that viewing example image stimuli tends to constrain creative idea generation. However, the neurocognitive mechanisms underlying such visual fixation in creative cognition are unclear. In the present experiment, we explored whether example images impacted creative imagination and patterns of neural activity…

Creative objects differ from ordinary objects in that they are created by human beings to contain novel, creative information. Previous research has demonstrated that ordinary object processing involves both a perceptual process for analyzing different features of the visual input and a higher-order process for evaluating the relevance of this…