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McNay, Linda Wise – Currents, 1992
Emory University (Georgia) has advanced its fundraising by leveraging a $2 million challenge from the Coca-Cola Foundation. The school publicized the challenge, made the case for an added incentive to give, and integrated advancement functions to get greater results. Challenge grants can come from industry, foundations, and alumni; and careful…
Descriptors: Alumni, Cost Effectiveness, Donors, Fund Raising
