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A Study of Pragmatic Function of Speech Acts in Mission Statements on the Basis of Adaptation Theory
Mengqi, Zhang; Zhanghong, Xu; Muchun, Wan – English Language Teaching, 2018
Corporate mission, a core part of corporate culture, plays an important role in the development and competition of companies. The study of mission statements is beneficial to both companies and stakeholders. This paper explores corporate mission from the perspective of linguistics on the basis of speech act theory and adaptation theory and reveals…
Descriptors: Pragmatics, Speech Acts, Institutional Mission, Competition
Abdulmajeed, Rufaidah Kamal; Hameed, Sarab Khalil – English Language Teaching, 2017
Teachers who teach a new language grammar do not usually have the time and the proper situation to introduce humour when starting a new topic in grammar. There are many different opinions about teaching grammar. Many teachers seem to believe in the importance of grammar lessons devoted to a study of language rules and practical exercises. Other…
Descriptors: Humor, Grammar, Teaching Methods, Retention (Psychology)