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Fugh-Berman; Adriane J.; Scialli, Anthony R.; Bell, Alicia M. – Journal of Continuing Education in the Health Professions, 2010
Many studies have shown that pharmaceutical marketing affects prescribing choices. Studies that have assessed the effects of educational interventions on perceptions of pharmaceutical promotion have found mixed results. This study assesses the short-term effects of an educational intervention about marketing tactics on the attitudes and fund of…
Descriptors: Medical Education, Professional Continuing Education, Medical Students, Physicians