This study evaluated the efficacy of "Above the Influence" (ATI), a national media-based health persuasion campaign to deter youth drug use. The campaign uses public service anti-drug prevention messages and targets youth between the ages of 14 and 16, a period of heightened susceptibility to peer influences. The evaluation utilized mall…

Survey of 64 popular men's magazines and 47 women's magazines revealed that almost seven times as many over-the-counter drug advertisements were found in the latter than in the former. Most advertisements directed toward women concerned appearance; most directed toward men were for stimulants. Suggests enhanced regulatory efforts against…

Investigated sample of prime time network television advertisements to determine how gender portrayals differ in drug and nondrug commercials. Found that women were significantly more likely than men to appear as characters in drug advertisements than in advertisements for other products and that they were frequently portrayed in these commercials…

During the week of September 16-20, 1990, commercials promoting drugs and alcohol outnumbered the networks' news stories, documentaries, and public service announcements (PSAs) about illegal drugs by a ratio of almost 39 to 1. Considering the commercials alone, promotion of drugs and alcohol outnumbered the antidrug promotions by a ratio of almost…