Descriptor
| Foreign Countries | 3 |
| Production Techniques | 3 |
| Advertising | 2 |
| Media Research | 2 |
| News Reporting | 2 |
| Periodicals | 2 |
| Audiences | 1 |
| Cable Television | 1 |
| Cartoons | 1 |
| Commercial Television | 1 |
| Comparative Analysis | 1 |
| More ▼ | |
Source
| Journalism Quarterly | 3 |
Author
| Ernst, Sandra B. | 1 |
Publication Type
| Journal Articles | 3 |
| Reports - Research | 3 |
Education Level
Audience
Location
| China | 1 |
| Poland | 1 |
| United States | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewedErnst, Sandra B. – Journalism Quarterly, 1980
Among the results of an analysis of production techniques used for United States and international television commercials are: (1) cuts are the most common form of transition in both national and international television commercials, and (2) U. S. commercials use proportionately more special effects than do international commercials. (GT)
Descriptors: Comparative Analysis, Foreign Countries, Production Techniques, Special Effects
Peer reviewedJournalism Quarterly, 1984
Brief research reports discuss Latin America as seen on United States network television; television news coverage of federal regulatory agencies; community perceptions of media impressions; active television viewing and cultivation hypothesis; the impact of cable on traditional television news viewing; George Kibbe Turner; advertising; and…
Descriptors: Advertising, Cartoons, Editorials, Federal Regulation
Peer reviewedJournalism Quarterly, 1984
Reviews research dealing with cable television and local news, photographs of the invasion of Poland in American newspapers, unauthorized use of a newspaper's name, newspaper coverage of President Reagan's China policy, perceptions of viewer interest by local television journalists, humorous advertising in the "Saturday Evening Post"…
Descriptors: Advertising, Audiences, Cable Television, Commercial Television
