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Yanqiu Yang – ProQuest LLC, 2013
In the first case study, a piece of recent BBC news reported on Chinese netizens leaving random but funny comments on a Western website attracted people's attention. A closer look at those comments reveals that understanding the Chinese netizens' comments requires metaphorical and cultural knowledge. This study starts with theoretical explanations…
Descriptors: Discourse Analysis, Classroom Techniques, Web Sites, Cultural Awareness