Media professionals will have an effective impact upon education if they extend their administrative functions of organizing and controlling to include the managerial functions of planning and motivating. The successful media manager needs knowledge and skills in three areas--technical, human, and conceptual. (CMV)

Since planning is a continual process, the college public relations manager plans for what could occur and prepares for it. The manager's responsibilities include working with the board and president, budgeting, setting objectives, innovating, representing, staffing, coordinating, and directing. (MSE)

Organizational matters and strategies useful in developing more effective collegiate summer sessions are discussed, and examples of some productive strategies at the University of Nebraska-Lincoln are reported. Four elements of organizational structure in higher education considered are organizational environment, mission and goals, governance…

Presents reasons for objecting to a clinical component in the graduate nursing administration curriculum and suggests some curriculum content, while stating that only a nurse with clinical experience should be a nursing administrator. Describes how a nurse manager administers the program while staff nurses provide the patient care. (MF)

Activities and roles of department heads that can improve departmental and faculty effectiveness were investigated, along with dimensions associated with departmental leadership of chairpersons. In the first of two studies, department heads at four-year institutions were interviewed to identify views of existing conditions in higher education,…