Describes the development of the marketing concept and discusses what marketing is and is not for the adult educator. Emphasizes that marketing techniques can be used as a positive and responsive force in the field of education. (CT)

Military and personnel training research addressing individual differences in training environments appears in four general research areas. These include the study of (1) trainee cognitive strategies, learning styles, and sensory modalities; (2) noncognitive characteristics of trainees; (3) aptitude-performance interactions; and (4) the effects of…

Three groups were surveyed to determine the preferred modes of learning of persons directly associated with cooperative extension education in North Carolina. The modes of learning stated on the questionnaires were doing, touching/feeling, smelling, tasting, seeing, hearing, and discussing. Three groups completed the questionnaire: targeted…

The 1977-78 program plan is presented for the National Institute of Education (NIE) Education and Work Group, which sponsors research on the nature of the relationship between schooling and work and develops programs which aim at increasing the ability of youth and adults to choose, enter, and progress in careers without regard to the barriers…

Educational interests of women aged 60 and over were studied, and a correlation between the respondents' ages, educational levels, marital status, as well as the number and types of educational topics they chose was investigated. The subjects' preferences as to selected program design questions were also identified. One hundred current members of…

Research from the United Kingdom and other parts of Europe explored the concept of motivation in relation to education and training schemes for the unemployed. Studies suggest that lack of motivation can be explained by socioeconomic status, recent training experience, lack of perceived links between training and jobs or career progression, and…

Project REDEAL (Research and Evaluation of Distance Education for the Adult Learner) has designed a three-semester system for distance education. Design features have been recommended to maximize personal learner success as well as to have an impact on indicators of success. The individualized instructional environment recommended is a specific…

A constructivist approach to parent education that enabled parents to be active participants in reflection and dialogue processes was tested in a study. Instruction was designed to stimulate and support self-reflection and dialogue processes enabling parents to be active participants in constructing new meanings to their child rearing practices.…

This volume contains 12 papers on models of different learning styles, instruments to evaluate learning styles, and techniques for assessing individual learning characteristics as well as the future of learning style research and its implications for enhancing learning in higher education institutions. The papers are: "Learning Enhancement in…

This paper is a descriptive presentation of the state-of-the-art of competency-based adult education (CBAE). Readers are provided first with a brief history of the development of the concept and are presented with basic terminology. Then, because CBAE is multi-dimensional, varied notions of functional adult education are discussed and major…

A study field tested and evaluated an instructional approach to parent education that tried, from a developmental perspective, to help parents become aware of their parenting practices. A program was developed to support parents in becoming aware of personal themes and actions that influenced the nature of parent-child interaction and in becoming…

Comparative international adult education, defined as that field in which adult educators from various countries compare their own institutions and practices with those of their counterparts in other nations, is examined. Provided is an account of adult education in nine European socialist countries (including the Soviet Union), as well as…

This case study reports results of research on the extent of nonformal education in Guyana; comparison of commitment in private and public enterprises; and financial support, program organization and management, learners' background and objectives, content and methodology, and evaluation strategy. The first two chapters describe the study's…

The Workforce Investment Act (WIA) of 1998 requires that workforce investment areas establish individual training accounts (ITAs) that provide vouchers customers can use to pay for training. The United States Department of Labor is supporting the ITA experiment, during which new customers determined to be eligible for training will be randomly…

Work preparation should provide adequate qualifications for sustained labor market participation and lifelong learning that lead to economic self-sufficiency and positive engagement as family members and citizens. Five barriers to productive transitions confront disadvantaged urban youth: changing structure of employment opportunity; skills…