A study investigated whether older persons as a group are generally more persuaded by high authority figures than are younger persons. The study employed a design that allowed for extensive comparisons among subjects of different ages in terms of their willingness to be persuaded by physicians in interpersonal situations. One hundred-twenty…

A serious problem in the area of attitude research is the low relationship between verbal attitude and supposedly related overt behavior. A study tested a model derived from M. Deutsch's proposition on persuasive communication stating that for communication to be effective in a conflict situation, it must convey to the information receiver the…

This paper focuses on the challenge raised by the acquired immunodeficiency syndrome (AIDS) epidemic regarding the need to improve the effectiveness of health communication or education campaigns. The paper discusses the behaviors underlying health information processing and particularly what is called the "knowledge but not behavior-change…

A preliminary analysis of the nonverbal aspects of developing and deteriorating dating relationships was undertaken to determine what nonverbal behaviors were considered most important in defining such relationships. A checklist of 12 nonverbal behaviors associated with successful dating relationships was given to 100 male and 100 female college…