Studies the effects of evidence in persuasive communication and suggests that the nature of the communication topic may be significantly related to evidence effectiveness and the attitude change process. (MH)

Investigates the potential control strategies a persuader may use and the impact of situational differences on a persuader's strategic choice. (MH)

Examines various measures such as intensity, frequency and reciprocity of hits used in a game fight between spouses and attempts to relate such actions to the amount of discord reported in the represented marriages. (MH)

Investigates four directional hypotheses pertaining to the interactive effects of communicator and message type on attitude change and terminal perceptions of the communicator. (MH)

Contends that subjective or perceived homophily is more important than objective homophily in determining communication outcomes since it is communicator perceptions that influence communicator behavior. (MH)

Discusses a study designed to determine the amounts of attitude change experienced by apathetics under varying conditions of source credibility and quantity of information contained in a message. (MH)

Investigates the effects of various source characteristics on the persuasiveness of communications in the area of public health and presents evidence suggesting that a peer appeal can be more effective than a persuasive attempt by a source from a different age group. (MH)

Lends support to the idea that the nature of the communication topic may be significantly related to evidence effectiveness and perhaps to the process of attitude change employed by the receivers. (MH)

Focuses on three issues which are hypothesized as affecting the negotiation of an agreement in a mixed-motive conflict: congruency of verbal and nonverbal messages, relative impact of verbal and nonverbal messages, and expression of cooperative or competitive intentions. (MH)

Details an investigation designed to test the validity and endurance of message discrepancy-attitude change relationships in a field setting. (MH)

Discusses a study designed to investigate the relationships between vocal activity level and interpersonal attraction, perceived credibility, perceived homophily or interpersonal similarity and perceived power or ability to influence. (MH)

Confrontation, or aggressive verbal behavior, has been defended as a rhetorical tactic by some communication theorists on five bases: biological, psychological, sociological, rhetorical, and intellectual. Proponents of "rhetorical sensitivity," however, differ from those who would accept confrontation uncritically. Confrontation is not…

Discusses the design and test of a game simulation research instrument called "Television in the Courtroom" which is used in an attempt to determine the processes by which people deliberate and reach conclusions under conditions of uncertainty. (MH)