The 100 largest multinational U.S. corporations were surveyed concerning business communication training provided for personnel assigned to overseas posts. The survey requested information on the existence and content of such formal training programs and the qualifications of their training directors. Results drawn from the 43 usable responses…

The federally funded Piedmont International Business Program of Lynchburg College has begun offering conversational Mandarin Chinese for people whose business activities bring them into contact with Chinese speakers. The course has three phases: an 8-week fall session with an enrollment of 11 students; two 8-week sessions offered in winter and…

The National Association of Self-Instructional Language Programs (NASILP) offers a program option for institutions that lack the resources to develop a regular second language program but want to offer instruction in a broad range of languages for international businesses. The cost-effective, media-intensive approach consists of a controlled…

The Language and Culture Institute of the University of Pittsburgh has developed a 13-week program of pre-assignment training for engineers given corporate assignments in Japan. The Institute offers the corporations three components in this intensive seminar: program administration, language training, and culture training. The program…

The description of an international business major in a small liberal arts college outlines the program's development and the degree requirements as they have changed since its inception in 1977. In this process, foreign languages have become an integral part of the program design, reinforcing its value in the minds of faculty advisers as well as…

The status of different approaches to teaching business English in West Germany are explored, and it is concluded that business profiles, business situations, and the development of language skills must be considered in designing a business language course. The concept of interactive business competence in English and German as a basis for…

The University of Ulster (Northern Ireland), a multicampus university in an economically depressed area highly dependent on international trade, and France's University of Caen, developed a program in European business studies with French as a key discipline. The four-year undergraduate program enrolls Irish students with good French proficiency…

At Millersville University (Pennsylvania), business German is taught in the German section in a two-semester introduction at the sophomore level, a junior-level advanced course, and a senior-level translation course. These four courses are augmented by introductions to business and economics, both taught in English outside the German section.…

Midway College, a two-year liberal arts college in Kentucky's Bluegrass region, established a business program emphasizing second language skills in response to the local need for personnel with knowledge of French or Spanish. The program brought together existing business and general studies courses, including geography, and new courses in…

Georgia State University has developed undergraduate applied language programs in commercial French, German, and Spanish combining practical with theoretical studies. The curricula stress the communicative aspect of language, and are based on the content of certification examinations given in France, Germany, and Spain. Two upper-level courses in…

The University of South Carolina added the Japanese specialization to its Master of International Business Studies (MIBS) program in 1982. The small group of students in the 3-year specialization are chosen competitively from a large applicant pool. While no Japanese language knowledge is required for entry to the program, many students have some…

Forty-five conference papers are presented in six sections: getting started in languages for special purposes (concerning teaching, curriculum development, finding, and resources); Spanish for business and the professions; French for business and the professions; other languages (English as a second language, German, Arabic, Mandarin Chinese, and…