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Lam, Chris; Hannah, Mark A. – Business and Professional Communication Quarterly, 2016
This article describes a flipped classroom activity that requires students to integrate research and audience analysis. The activity uses Twitter as a data source. In the activity, students identify a sample, collect customer tweets, and analyze the language of the tweets in an effort to construct knowledge about an audience's values, needs, and…
Descriptors: Audience Analysis, Integrated Activities, Class Activities, Transcripts (Written Records)
Raack, Lenaya – NCREL's Learning Point, 1999
Describes a teacher's experiences developing and implementing a three-week interdisciplinary unit for fourth grade students that revolves around the Alaskan Iditarod sled dog race. Students read about the race history, figure out a racing budget, learn about animal breeding and care, and follow the actual progress of the racing teams via Internet…
Descriptors: Animals, Athletics, Class Activities, Computer Mediated Communication